Doubling Eco Waste's Business in Kent - A Smoking Chili Media Case Study

Introduction

When Eco Waste, a waste removal company in Kent, approached us at Smoking Chili Media, their business was struggling. They needed more customers and better visibility online. We knew we could help, and we did. In just six months, we doubled their business.

Understanding the Problem

Eco Waste had a decent website, but it wasn’t bringing in enough traffic. They were also invisible on social media. Their competitors were ahead in the digital game, and Eco Waste was falling behind. They needed a robust digital marketing strategy.

Our Strategy

We started with a comprehensive audit of their online presence. We pinpointed the weak spots and crafted a tailored plan.

Website Optimisation

First, we revamped the website. We made it faster, mobile-friendly, and more engaging. We improved the content to make it appealing and informative. We also ensured it was SEO-friendly, so it would rank higher on search engines.

SEO

We focused on local SEO. We optimised their website for keywords that people in Kent used to find waste removal services. We created location-specific landing pages and optimised their Google My Business profile. We also built high-quality backlinks to boost their authority.

Content Marketing

We developed a content business accounting for small business marketing strategy that included blog posts, articles, and press releases. We wrote about waste removal tips, recycling, and environmental issues. This not only helped with SEO but also positioned Eco Waste as an expert in their field.

Social Media Marketing

We created social media profiles for Eco Waste on platforms where their potential customers were active. We posted regularly, sharing useful information, promotions, and customer testimonials. We also ran targeted ad campaigns to reach more people in Kent.

Email Marketing

We launched an email marketing campaign to keep Eco Waste’s customers engaged. We sent out newsletters with updates, offers, and useful tips. We also used email to encourage repeat business and referrals.

Pay-Per-Click (PPC) Advertising

To get immediate results, we ran PPC campaigns on Google Ads. We targeted specific keywords and locations to ensure the ads reached the right audience. This brought in a steady stream of new customers while our other strategies took effect.

The Results

The results were beyond our expectations. In six months, Eco Waste saw a significant increase in website traffic. Their social media following grew, and they received more engagement on their posts. The email campaigns had a high open and click-through rate.

But the most impressive result was the increase in business. Eco Waste’s revenue doubled. They received more inquiries and bookings, and their customer base expanded catalytic converter price.

Conclusion

At Smoking Chili Media, we believe in the power of digital marketing. Our success with Eco Waste proves that with the right strategy, any business can grow. We’re proud of what we achieved and look forward to helping more businesses thrive.

Smoking Chili Media took Eco Waste from the back of the pack to the front line. It wasn’t magic – it was smart, strategic digital marketing. And it worked.

So, if you’re struggling to get noticed online, get in with a professional marketing agency. You won’t be disappointed.